Good day, my name is Bradley Laubscher. I am currently a Freelance Copywriter based in Cape Town.
I have worked on several different platforms as a writer; scriptwriting for television shows, blogging for lifestyle blogs and publications, creating Press and Media Releases for various clients such as the Table Mountain Aerial Cableway Company and The River Club. I have worked on online travel publications as a content writer. I currently run an international travel blog in-between writing for other online publications.
I’m used to crunch-time when the deadlines are short, and the ideas have to be revolutionary. I’m used to everything going wrong at the last minute and being forced to come up with something creative to remedy the situation and save the day. I’m used to having picky clients who never seem happy despite the hours and hours of work being put into their brand campaign – I see them as fun challenges.
I studied various aspects of journalism for my first aspect of tertiary education (Degree in Digital Media and Print Journalism). We focused on writing for various platforms such as print, digital, online, television and radio. I have worked on a number of these platforms for my work every day (specifically: digital, media, electronic, television) and I’m well versed in the other aspects. If I do come across a format or platform I am not too familiar with, I can adapt and learn very quickly.
I have studied SEO tactics and courses and am certified to write SEO-content for online publications. I know how to write SEO-rich content that will create organic growth for your company or website.
I am well versed in Social Media along with the platforms required for a company to keep its online presence and brand in good lighting and maintain an ongoing engagement with its viewers. I’ve used Hootsuite and Buffer often when helping companies and small business owners set up their Social Media.
I have created a few designs for my freelancer requirements (business cards, Website logos etc. etc.) through sites like Canva. I may not have a formal education in Graphic Design or Video Editing, but I have tinkered around and know my way around basic editing and graphic creating.
I have worked within the Travel, Tourism and Hospitality Industry my entire life. I am very comfortable meeting with clients, no matter the setting. I know how to keep a level of professionalism while maintaining cordial interactions with clients to ensure the work is done competently and satisfactorily.
Clients trust those who leave them impressed, whether it’s by the high-quality calibre of our work or by the professional conduct we offer them between and during projects.
Get in contact with me if you want a hard-working, detail-orientated writer who can craft well-written, witty pieces saturated with humour and rife with well-versed knowledge into current affairs. I am also adept at more formal and analytical work such as any email and digital campaigns for companies, as well as serious toned Press and Media Releases.